13. May 2016
NEW YORK, May 12, 2016
Time Inc. (NYSE:TIME), one of the world’s leading media companies, has selected Publicitas, the world’s leading international marketing services company, to handle its advertising sales in Canada, it was announced today by Mark Ellis, President and Chief Operating Officer of Time Inc. Sales and Marketing. Publicitas will represent over 30 print and digital brands across the Time Inc. portfolio, with the exception of the Affluent Media Group brands (Travel + Leisure, Food & Wine, Departures).
“We awarded our Canadian business to Publicitas because of its solid track record with some of our key brands, its talented and driven team and its deep relationships in the region,” said Ellis. “We conducted a thorough search for a partner to help us better extend our ‘One Time Inc.’ sales approach to our clients in Canada. Publicitas was the unanimous choice, and we welcome the company to the Time Inc. team. It is going to be a great asset for us.”
“We are excited to be reintroducing Time Inc.’s brands to Canadian advertisers across all media platforms,” said Wayne St. John, CEO Publicitas Canada. “We are proud of this new relationship and see tremendous potential for advertisers leveraging all the opportunities available with one of the world’s most influential media networks. Canadian brands will benefit greatly from the innovative ideas and bespoke media solutions these iconic brands present, and we are honoured to be representing Time Inc. in Canada.”
“The opportunity to leverage the full power of Time Inc.’s iconic brands is big news for Canadian advertisers,” adds Dana Francoz, Director, Time Inc. at Publicitas. “Time Inc.’s digital, social and print assets represent new and unduplicated audiences for advertisers to engage. We are committed to redefining how Canadian brands connect and deliver exceptional consumer experiences; Time Inc.’s broad range of premium content and media solutions will help Canadian advertisers generate outstanding results.”
The multiyear agreement is effective immediately.
ABOUT TIME INC.
Time Inc. (NYSE:TIME) is one of the world’s leading media companies, with a monthly global print audience of over 120 million and worldwide digital properties that attract more than 150 million visitors each month, including over 60 websites. Our influential brands include People, Sports Illustrated, InStyle, Time, Real Simple, Southern Living, Entertainment Weekly, Travel + Leisure, Cooking Light, Fortune and Food & Wine, as well as more than 50 diverse titles in the United Kingdom, such as Decanter, Horse & Hound and Wallpaper*. Time Inc. is home to celebrated franchises and events, including the Fortune 500, Time 100, People’s Sexiest Man Alive, Sports Illustrated’s Sportsperson of the Year, the Food & Wine Classic in Aspen, the Essence Festival and the biennial Fortune Global Forum. Hundreds of thousands of people attend our live media events every year. We have been extending the power of our brands through various investments and acquisitions, including the formation of Sports Illustrated Play, a new business devoted to youth and amateur sports, and the acquisitions of INVNT, a company that specializes in live media, and Viant, an advertising technology firm with a specialized people-based marketing platform. We also provide content marketing, targeted local print and digital advertising programs, branded book publishing and marketing and support services, including subscription sales services for magazines and other products, retail distribution and marketing services and customer service and fulfillment services, for ourselves and third-party clients, including other magazine publishers.
Publicitas is the world’s leading international marketing services company, operating in more than 25 major markets. Equipped with the latest technologies, powerful data and research capabilities, Publicitas provides advertising solutions through the most valued, targeted and effective media. We offer unequalled access to quality audiences across all media channels globally. Our multimedia solutions include bespoke campaign management and implementation, reaching premium audiences through our extensive global portfolio of quality; news media, digital platforms that include mobile, video, social and transparent in-house programmatic solutions, luxury magazines, outdoor spaces, leading television and radio networks and inflight media. www.publicitas.com
Erin Clinton, Time Inc., 212-522-2710, firstname.lastname@example.org
Dana Francoz, Publicitas Inc., 416-363-1388 x 244, email@example.com