12. July 2016
We have carried out our first annual survey to review industry priorities. This included finding out what advertisers, agencies and publishers are expecting from the future, and what they believe the next big technology leaps should be.
The survey, carried out across all regions in April 2016, has highlighted some clear differences between advertisers’ and publishers’ expectations. Overall, industry executives across all businesses highlighted content marketing as the number one focus (from a possible 24), ranking this above anything else.