Publicitas in Switzerland

Consulting
We actively assist you with developing the ideas for your interactive cross-media campaign. If requested, we will also define the strategy platform (definition of the target group, the advertising aims, advertising positioning, geographic and chronological application).

Planning/performance
This includes the conception of the media platform (media target group, media objectives, media strategy, intermedia comparison, media mix, measures/means, budget, chronological application) as well as the coordination and linking of the media print, online, mobile, e-mail, etc.

Controlling
Permanent campaign controlling is an important success factor. The constant monitoring of the communication services for the lead medium (e.g. the website) with technical tools (statistic and tracking tools) is the mandatory basis. We will gladly assist you and provide you with an overview of the performance of the applied communication channels in the fields of online advertising, mobile or e-mail marketing measures.

Analysis/Optimization
Of course, a comprehensive campaign analysis is also part of the offer. We will set up a tracking solution on your website enabling us to track the users of your website.