Publicitas International Switzerland AG

Kernkompetenz der Publicitas International Switzerland ist die pro-aktive Vertretung von führenden internationalen Zeitungen und Business Magazinen inklusive deren online-Angebote in der Schweiz. Wir verfügen über exzellente Kontakte zu renommierten Werbetreibenden und Agenturen weltweit.

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  • International: Publicitas Marketing Priorities 2016

    12. July 2016

    International: Publicitas Marketing Priorities 2016
    We have carried out our first annual survey to review industry priorities. This included finding out what advertisers, agencies and publishers are expecting from the future, and what they believe the next big technology leaps should be. 

    The survey, carried out across all regions in April 2016, has highlighted some clear differences between advertisers’ and publishers’ expectations. Overall, industry executives across all businesses highlighted content marketing as the number one focus (from a possible 24), ranking this above anything else.
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