Yesterday we launched our second instalment of the Publicitas study that sets out to establish the focus of the Marketing and Advertising industry for the year.
22. March 2017
In an industry that is becoming more and more automated, we aim at merging all the great opportunities that technology presents with our market knowledge of global luxury audiences and media expertise.
22. February 2017
Super Bowl night is no doubt one of the most important dates in the diary for the global advertising industry. We reflect on the impact of this special event.
08. February 2017
A survey of B2B executives conducted by Clutch in September 2016 identifies original research and data as the most effective B2B marketing approaches.
25. January 2017
Today marks the launch of the Publicitas research The Format Effect Part II - Video, alongside the complete combined white paper: The Format Effect Series.The Format Effect Series is the first global research programme of its kind that focuses on the emotional connection that mobile and video ad formats have with consumers.
23. November 2016
On January 4th, 2017 DER SPIEGEL will turn 70…a good reason to celebrate! For the first quarter 2017 congratulatory ads can be booked at a special discount of 25 %. Issue 1/2017 will be the anniversary issue.
22. November 2016
Chief Digital and Chief Marketing Officers are enamored with all things programmatic. They tend to think of programmatic advertising as “fully automated” and “bargain display.” The reality is something very different.
09. November 2016
We have carried out our first annual survey to review industry priorities. This included finding out what advertisers, agencies and publishers are expecting from the future, and what they believe the next big technology leaps should be. The survey, carried out across all regions in April 2016, has highlighted some clear differences between advertisers’ and publishers’ expectations. Overall, industry executives across all businesses highlighted content marketing as the number one focus (from a possible 24), ranking this above anything else.
12. July 2016
As Content Marketing heads the priorities for marketers worldwide, we also have to navigate our way around the many delivery options that the digital media market presents. IAB UK recently released a gallery which provides a central reference for content-based advertising and native distribution formats.
26. October 2016
As time spent on mobile devices increases, brands must engage and interact with consumers in this environment to deliver maximum impact. Publicitas, in partnership with market research leader, Kantar Millward Brown, and Honor, the new mobile phone brand for digital natives, have investigated different advertising mobile formats to find out their effect on brand appeal.
04. October 2016
Retrouvez toutes les news, offres et informations relatives à la semaine du Black Friday avec Publicitas
23. November 2016
Produced by SvD Perfect Guide’s editorial team. n collaboration with Bibliotekstan, the exclusive shopping district in Stockholm, the special guide will be distributed with SvD and in stores.
21. October 2016
For the first time ever Elle France, one of France’s leading women’s magazines, will launch a supplement entirely dedicated to Kids.
16. May 2016
This is for real – insights on the present and future of Virtual Reality and Augmented Reality
25. July 2016
Time Inc. (NYSE:TIME), one of the world’s leading media companies, has selected Publicitas to handle its advertising sales in Canada.
13. May 2016