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United Kingdom: Adspend growth forecasts hold strong despite Brexit vote
United Kingdom: Adspend growth forecasts hold strong despite Brexit vote

Advertising expenditure growth of 3.2% is forecast for 2017, according to the definitive AA/Warc Expenditure Report, which end of January 2017

22. March 2017

US Native Digital Display Advertising Forecast: Social Dollars Drive the Market'for Now
US Native Digital Display Advertising Forecast: Social Dollars Drive the Market'for Now

Native makes up more than 50% of digital display spend   Offering its first estimate of the size of the native advertising market, eMarketer...

22. March 2017

Mobile Advertising Market Expected to Reach $243,703 Million, Globally, by 2022
Mobile Advertising Market Expected to Reach $243,703 Million, Globally, by 2022

According to a new report by Allied Market Research, titled, "Mobile Advertising Market - Global Opportunity and Forecasts, 2014-2022" the...

22. March 2017

Millennials on Millennials: A Look at Viewing Behavior, Distraction and Social Media Stars
Millennials on Millennials: A Look at Viewing Behavior, Distraction and Social Media Stars

It's hard enough to hold one person's attention, let alone an entire generation's. Millennials'now the largest generational group in the...

08. March 2017

Digital Video Viewing More Common than Smartphone Use in the UK
Digital Video Viewing More Common than Smartphone Use in the UK

Social video may be marketer's best bet for reaching viewers Digital video viewing is one of the most common digital activities in the UK...

08. March 2017

By 2020, Mobile is Majority of Online Display Advertising Revenue
By 2020, Mobile is Majority of Online Display Advertising Revenue

Chinese online ad market will grow 14.3 percent in 2017, driven by a strong growth of online video By 2020, more than three-quarters of all...

08. March 2017