The Chinese newspaper industry is reviving, but its future development will face challenges. In Europe and America, some sensitive elites has sounded the alarm in the newspaper industry. Chinese newspaper industry cannot avoid the problems which are faced by its international counterparts. After discussing and analyzing the bottleneck of China newspaper, we introduced some advanced technology in Europe about advertising business management into China, and some online classified booking and online applying of classified ad. All these technology may help China newspaper industry develop its potential furthest, enhance its competition in such an internet age.