Belgium

Passion for design

Belgium

Le Soir, the French-language daily newspaper in Brussels with the largest circulation (80 377), containing the Supplement your lifestyle Victoire releases a special “Passion design” four times a year. On the 15th October and 19th November this 40-page, high-quality supplement will interest a large percentage of their readers with a high-class interior design supplement that will include topics such as; decorating, technology, design, shopping and much more. This special will include advertising offers that will allow advertisers the opportunity to reach a very specific target group at a great price.

The offer for both editions:
One display to the normal price *
1 display with 50% discount
*1 / 1 page: € 5,950; ½ page: € 3750
Reservation deadline: each 10 days before publication

For more information on this offer please contact
Or contact

Martina Fanslau
Senior Sales Executive
Tel. +49 69 71 91 49 28
martina.fanslau(at)publicitas.com

BELGIEN

Belgien

As from 27 August “dS Weekblad” will be published every Saturday with the De Standaard Newspaper as an extra supplement on top of what De Standaard already offers in its weekend editions.
De Standaard Weekblad looks further than the weekend and will showcase journalism that lasts longer. The supplement will contain: experienced reports, contrary interviews and the best photo-documentaries. With its content and refreshing size this supplement extends its reading life, allowing advertisements in this weekly to be seen several times and thus creating a higher impact for relevant advert campaigns targeted at 72.5% upper social classes 1-3 and are defined as curious, demanding and engaged readers.

With a net paid circulation of 93.711 and a starting offer of two full page insertions at a rate of: 15.000 € the dS Weekblad is a great opportunity to place yourself among the market pioneers.

or contact
Martina Fanslau
Senior Sales Executive
Tel. +49 69 71 91 49 28
martina.fanslau(at)publicitas.com

Belgien

LE SOIR-Supplement Victoire: luxuriöse Sonderausgabe & besonderes Angebot
Victoire ist ein Lifestyle-Magazin und die Wochenend-Beilage der belgischen, französisch-sprachigen Qualitäts-Tageszeitung LE SOIR. Am 1. Oktober bringt diese Publikation eine umfangreiche Sonderausgabe mit dem Schwerpunkt Kino heraus. Diesem glamourösen Thema widmet Victoire 140 Hochglanzseiten.
Victoire hat eine Auflage von 92816 Exemplaren. Die typischen Victoire-Leser sind gebildete Frauen und Männer zwischen 25 und 64, die sich in den sozialen Schichten 1-2 bewegen.

Victoires Angebot für Sie: 1 Doppelseite für 8500 € (anstatt 14688 €)
Buchungsschluss:           16. September 2011
Druckunterlagenschluss:   21. September 2011
Erscheinungsdatum:         1. Oktober 2011

Möchten Sie mehr Informationen? Bitte klicken Sie hier
oder kontaktieren Sie

Petra Gumbert
Senior Sales Executive
Tel. +49 69 71 91 49 24
petra.gumbert(at)publicitas.com

Het Nieuwsblad magazine Summer Promotions

Het Nieuwsblad Magazine is a free supplement that is inserted every Saturday into Het Nieuwsblad, a Belgian daily paper that covers the whole of Flanders, including the Dutch segment of Brussels. Being a publication that has 16 regional editions (weekdays & Saturday) and 1 national Sunday edition, Het Nieuwsblad focuses mainly on regional news and sports. The newspaper is released seven days a week, with a paid circulation of 259.643 copies on weekdays & Saturday, of which 59% are subscribers. The Het Nieuwsblad also holds a strong target audience of which 43% are classified in the upper social classes 1-3.

On 25th June Corelio Publishing will be launching a special 100-page summer edition of Het Nieuwsblad Magazine. It is a Glossy magazine with fixed topics about fashion and beauty, design and living, health and exercise, relations and sex, education and cooking. With an editorial focus on women’s interest topics.
For the release of this special summer edition there is a great promotion for advertisers: where for a booking of 1 insertion in the summer special, you will receive another free insertion in the issue of 27th august 2011.

For more information on Click here

Or contact

Martina Fanslau
Senior Sales Executive
Tel. +49 69 71 91 49 28
martina.fanslau(at)publicitas.com

Petra Gumbert
Senior Sales Executive
Tel. +49 69 71 91 49 24
petra.gumbert(at)publicitas.com

DE PERSGROUP BELGIUM

DE PERSGROUP BELGIUM will be launching a new Website Nina.be.
A website for women made by women.

Nina.be is related to Nina, the Saturday supplement of Het Laatste News (circulation 380000)
Target group: women 30-35 who combine family with a pleasant job and a rich social life
Interested in beauty, fashion, travel, gourmandise and everything around cosy life
Online-Journalists provide online content – even direct out of Hollywood
Latest news

Inquisitive?
Contact

Olaf Keller
olaf.keller(at)publicitasw.com

Summer Packages

Belgium

La Libre Belgique is a general quality daily paper with an in-depth coverage and analysis of politics, economy, sports, society and culture. It currently has a circulation of 42'410, while carrying the following range of insertions: La Libre Entreprise,La Libre Economie, La Libre Finance, La Libre Culture, La Libre/Sports, La Tribune de Bruxelles and La Libre Essentielle
La Dernière Heure is the biggest newspaper in French speaking region Belgium, differentiating itself by providing a larger focus on sports.
•    Social class: 51 % in SC 1-4 (25 % in SC 1-2)
•    38 % of the readers are between 25-44 years
•    57 % of the readers are between 25-54 years old
•    25 % of the readers has a university background
These two above mentioned publications (La Libre Belgique and La Dernière Heure)) have created a new package that will ensure that your advertising campaign will reach 30% of the French speaking region of Belgium.

For more information click here.

Paris Match is the Belgian version of the French classic Paris Match.
This magazine informs and entertains, covering worldwide high profile events through prestigious reports and articles supported by a sharp choice of striking pictures. Paris Match is currently circulating 45'225 copies.

Groupe de Presse the media company currently responsible for managing not only a print sector, but also radio and chiefly an online sector. Groupe de Presse has started a special package during the 2 months of summer for the three above mentioned Belgian publications, where one insertion will win you an additional, absolutely free.
•    1 insertion paid + 1 insertion free.
•    Titles : La Libre Belgique – La Dernière Heure – Paris Match
•    Format : 1/8 page – 1/4 page – 1/2 page - 1/1 page
•    Period : 27 June -> 3 September

For more information contact

Publicitas GmbH
Martina Fanslau
Senior Sales Executive
T+49 69 71 91 49 0
martina.fanslau(at)publicitas.com

Belgium - De Standaard on iPad

De Standaard is one of the 3 winners of the first Belgian e-reading awards.

De Standaard won the award for the iPhone and iPad application, that makes it possible to read the news on a mobile reader.

For further information please contact our sales team at Publicitas Frankfurt.

Belgium: Nieuwsblad.be - leading among all flemish news sites

The CIM Metriprofil survey publishes every 6 months reach and profile figures of the affiliated internet sites. The new figures are for the period November 2008- April 2009.The general trend is the growing gap in reach between news sites and portals Nieuwsblad.be stays the principal flemish news site and in Wallonia the largest increase is for Actu24.be, the news site of Les Editions de l'Avenir.

Growing gap between news sites and portals
After a short stabilisation during the former wave, the reach of portals keeps decreasing: the total reach of the three largest portals (MSN, Zita and Skynet) declines with 16% on the flemish speaking population, and with 11% on the french speaking population. The biggest loser is MSN : -35% on the flemish and -23% on the french speaking population. This makes the gap between portals and news sites even bigger.

Nieuwsblad.be confirms its position of principal Flemish news site
In spite of the declining net reach of the news sites among the flemish speaking population (-4%), nieuwsblad.be is still the largest flemish news site. Niewsblad has a net reach of 29,5%* among Dutch speaking population. De Standaard Online confirms with a net reach of 19,2%* among Dutch speaking population its market leadership in the quality segment.

*The CIM Metriprofil survey, 2009/Q1, Dutch speaking population 12+, 4 weeks

Actu24.be is one of the strongest growers in the south of Belgium
Among the french speaking population, the net reach of the news sites is still growing further (+5%). The highest increase is for RTBF INFO (+37%), Actu24.be (+21%), L'Echo (+23%) and Sud Presse(+16%).

NewsBrandsOnline : the highest reach online
The collaboration of CorelioConnect and Beweb has become more intense with the NewsBrandsOnline programme: a combination of several important Belgian news sites. According to the CIM Metriprofil survey, this way 2 million people are reached every week, which makes NewsBrandsOnline market leader. In merely 12 months, the NewsBrandsOnline packages became very popular among advertisers.

For further information on this topic and complete rankings please contact your sales team in Frankfurt.

Belgium: Connectometer - the first multimedia impact barometer of Corelio Connect

Corelio Connect, agent rep of Het Nieuwsblad - the regional newspapers for the Flemish speaking part of Belgium and De Standaard- Belgium’s leading quality and business newspaper-launches in partnership with the survey company Profacts the Connectometer.

The Connectormeter monitors the impact of multimedia-campaigns.

Survey provides insights

In order to know the ROI of advertizsing campaigns, it seems logic that one checks if the campaign is actually doing what it is supposed to do : sell the product.The Connectometer monitors and checks the campaigns in Corelio titles

Unique aspect of the Connectometer!

Besides the traditional impact parameters such as recognition, attribution and useful score, the Connectometer also provides extra monitoring :

First survey

that measures the impact of multimedia campaigns
provides qualitative parameters evaluating the clarity, originality and content of the ad
shows the "emotional value" of the ad

To the heart of the campaign

The Connectometer analyses to the heart of your advertisement :

recognition (has the reader/surfer seen the ad ?)
attribution (can the reader/surfer attribute the ad to the correct brand ?)
useful score of the impact = recognition x attribution
qualitative indicators of the campaign (is the ad clear and original ?)
emotional score : which feelings does the campaign invoke with the reader/surfer

Thoughtful methodology

Suitable for print as well as online and multi-media
Survey via CAWI (Computer Assisted Web Interviewing)
Day on recall (day of publication of the campaign )
Sample: Print ( subscribers of De Standaard and Het Nieuwsblad) + Online (registered users of Standaard.be & Nieuwsblad.be)

For more information about the Connectometer please contact your sales team in Frankfurt.

Belgium: De Standaard rise in circulation

According to the results of the latest Belgian media survey CIM 2009 "De Standaard", Belgium’s leading quality and business newspaper, has the strongest increase in paid circulation among all Flemish newspaper titles (+2,4% vs 1st Sem 2008).

In a slightly decreasing newspaper market (Belgium: -1.5%; Flanders: -0.7%) De Standaard was the only one which showed an increase in circulation (CIM 2009) and readership (CIM 2007-2008; + 14%, thus reaching a new record of 355,000 readers per day). The significant positive development consolidates "De Standaard's" leading position among the quality newspapers.

To see the circulation figures according to the latest CIM, please click here.

De Standaard profil:
- High profile quality title with a focus on reserved and distinctive journalism rather than black and white opinions.

- Covers the whole of Flanders with 5 provincial, regional editions.

- Provides the basic knowledge needed to follow and understand in-depth political, economic, cultural, social, scientific and technological news.

Structure of the newspaper
1) Main news section: extensive news inland & abroad, opinions & analysis
2) Economy & Finance section: daily 16-page central removable booklet
3) Culture & Media: cultural events, arts, media…

Weekday specific sections
- Thursday: Science
- Friday: Literature

High profile target campaigns: quality readership
22 % managers & executives
58 % readers higher education
75% readers social groups 1-3
(source: CIM 07/08)

"De Standaard" is represented by Publicitas in Germany. For more information about De Standaard and the Belgian media market, please contact our sales team in Frankfurt.