India

For an unprecedented coverage of the Indian Market.

Times of India Group has taken a firm hold of the Indian market with its various publications that command strong readership in various market segments, as can be seen by the Times of India Delhi edition, which has outnumbered the Hindustan Times by 22%. This publication has established itself as a strong, authentic, credible and widely respected daily, in an economy that to World Bank says is set to expand at 8.7% in 2012, a faster pace than the Chinese economy, creating a great opportunity to capitalise on your adspend.
As can be seen by another publication of the Times of India Group, The Economic times (ET), a focuses on Business and financial, and circulates in India's major business centres has through research been classified as the preferred business newspaper for younger readers between the ages of 20 to 39 years of ages. Where 59% or 4.58.000 of all business dailies readers between the ages of 20 to 39 years of age read ET. ET has further strengthened its hold on this young readership through the student community. Where with an increase of 17,000 student readers ET has the highest number of new student readers compared to any other business daily in India.

For more information on the ET or The Times of India titles click here
Or for more information on other publications in India contact

Petra Gumbert
Senior Sales Executive
Tel. +49 69 71 91 49 24
petra.gumbert(at)publicitas.com

Martina Fanslau
Senior Sales Executive
Tel. +49 69 71 91 49 28
martina.fanslau(at)publicitas.com

India: The Economic Times gains readers

The findings of the latest Indian Readership Survey (IRS) have been announced:

Not only is "The Economic Times" the only English business daily that consistently finds a place amongst the top 10 English newspapers in the country, its Average Issue Readership (AIR) has risen from 752,000 to 783,000. Remarkably, this has been achieved in a period of economic downturn.
Further, the closet competitor to The Economic Times in the business newspaper space trails by over 600,000 readers.
The readership of The Economic Times is two-and-a-half times of the combination of the second and third largest business dailies in India.

For more information about The Economic Times, please contact our sales teams in Frankfurt and Munich.