Publicitas in Germany

With immediate effect, Publicitas in Germany represents two leading Russian business publications which are solidly positioned in the Russian business market - the newspaper RBC Daily and the monthly RBC Magazine.

RBC Daily

RBS Daily is published in cooperation with Handelsblatt Publishing Group and specializes in the analysis of various Russian industries and top national companies based on reliable and objective first-hand information
Federal circulation – 70,000 copies, Moscow – 60,000 copies.* 
The newspaper's average issue readership totaled 98,800 readers.**
Most of the RBC Daily readership is made up of men – 63.5%. RBC Daily boasts the most educated audience with the share of readers with higher education coming up to 74.3%. 53.8% of readers are aged 25-44, the overall population's most economically active share. More than half the readers (59.4%) are senior executives or high profile specialists. 64.8% of the readership are affluent people who can afford expensive things and are not hindered by financial constraints.***

RBC Magazine

RBC Magazine differs from many other Russian glossy magazines with its well-checked and structured information, stylish design, comfortable navigation, its variety of journalistic approaches and sophisticated writing style. The RBC Magazine has become even more interesting now that it will feature materials from the world famous weekly magazine "The Economist".

Total circulation: 100,000 copies. More than 70% is circulated in Moscow.*
The average issue readership (AIR) of the RBC Magazine reached 787,700 readers, with RBC taking a leading position among monthly business magazines.**
57.6% of readers have a higher education, 52.3% are owners, top managers and high-profile specialists and 57.7% of the readership are affluent people who can afford expensive things and are not hindered by financial constraints.***

For more information on RBC Daily and RBC Magazine, please contact the Publicitas team in Frankfurt or Munich.

*Publishers statement
**TNS Gallup Media, March – July 2008
*** TNS Gallup Media, National Readership Survey, Moscow 16+