Publicitas in Germany

Cinco Días, Spain's leading financial daily newspaper, is required reading when it comes to stock market, business and financial news. In 2008, Cinco Días celebrates its 30th anniversary reaching 90,000 readers, the highest figure in its history.

Strong readership growth
Cinco Días increased its readership by 25% while its closest competitor Expansión shows a decrease by 9% (Source: EGM Press 3rd accum. 2008, % Var. 3ª08 vs. 3ª07).

Continued circulation increase
Cinco Días is the economic newspaper that grew the most in circulation reaching a total amount of 40.554 copies in 2007. In contrast, the circulation of Expansión decreased by 0.1% in the period of Jan-Dec 2007 compared to the same period in 2006 (Source: OJD\ 2007 data is an average Jan-Dec 2007). Furthermore, Cinco Días has almost doubled the number of copies from 1994 to 2008 reaching 40,394 copies.

Mixed circulation
Cinco Días is distributed not only at newsstands but also for free together with the following Sunday newspapers: Deia (Sundays), El Correo de Andalucía (Sundays), Jaén (Sundays) and Odiel Información (Sundays), Diario de Noticias Guipúzcoa (Sundays), Diario de Noticias de Álava (Sundays) and Diario de Noticias de Navarra (Sundays), El Adelanto de Salamanca (Sundays) and Canarias7 (Saturdays).

Strong commercial profile
60% of readers of Cinco Días belong to the upper and upper-middle class, 52% are university graduates, 74% are actively employed and 31% are executives.

Cinco Días reaching the most commercial target group and achieving continued growth in both, readership and circulation, positions itself as an essential part of any successful media plan!

For more information on advertising possibilities in Cinco Días and current rates please click here or contact our sales offices in Frankfurt and Munich.