Austria
From the 4th of November till 24th of December "Networld" will be opening special advertising space in conjunction with "Christkindlmarkt AKH in Old Vienna". “Networld” has created three varying Co-branded advertising options for an online campaign. As well as a cross-media option where advertisers can utilise set advertising spaces in Verlagsgruppe NEWS magazines in conjunction with the online offers. As a means of increasing the number of visitors and impression these advertising placement receive “Networld” has created 2 competitions that will run on the site.
Star search.
Users collect stars that are hidden in selected stands when all stars are located, a window appears presenting what prizes are available if a registration form is filled out.
Straight-profits in the form of punch-vouchers.
Discover the Mug
if visitors find the "mug" symbol, hidden in selected stands and the user receives a free punch for the value of EUR 3, at the "Punch barn" found in the main square of the Christmas market in the Old AKH in Vienna.
Online offers
Advertisers will receive
- A Fixed integration in the Christmas market
- Their own stand including a link to a desired web page,
- 300 000 Ad Impressions for a 1 day fixed position or dynamic delivery to the home pages
- The news “Networld” (maximum 3 package booking possible)
- PLUS attractive price for the Christmas raffle
and more..!
Cross-media Offer
Insert additional purchase incentives, and combine one of the above Online listing of selected print media publishing group NEWS!
With
- TV-MEDIA-bar
- NEWS-bar
- E-MEDIA-bar
For more information Click here
OR Contact
Martina Fanslau
Senior Sales Executive
Tel. +49 69 71 91 49 28
martina.fanslau(at)publicitas.com
besser REISEN and besser WOHNEN
Austria
Publicitas has recently added two new Austrian publications to their portfolio, namely besser REISEN and besser WOHNEN.
besser Wohnen:
- A monthly publication that takes an in-depth look every month at homes and living. Focusing on the following set themes, living, interior design, building and renovating, the housing market and free time. This publication is read by a predominantly female target audience between the ages of 20-49. A large percentage of the readers earn over 3000€ and are owners of their own home. Besser Wohnen circulates at 43'722 copies and has a readership of 219.000.
For more information on besser WOHNEN click here
besser REISEN:
- A publication that is released quarterly with a circulation of 21500 copies and a readership of 100 000. Serving a target audience from the ages of 25-65 with a main interest in traveling. The set topics include, international travelling, domestic reports concerning Austria and city trips. This publication also includes articles on travel services as well as arts and culture making room for appropriate lifestyle information such as fashion, celebrity Interviews, and new and interesting products.
- besser REISEN also inserts editorial content in the besser wohnen magazine, this allows through a greater circulation more awareness of what it has to offer.
For more information on besser REISEN click here
OR Contact
Olaf Keller
Regional Sales Manager Southern Germany
Tel +49 69 719149-12
olaf.keller(at)publicitas.com
ÖSTERREICH
NEWS-VERLAG: Neu - WOMAN im Pocket-Format
Das führende Frauenmagazin WOMAN (Auflage: 204.500 Ex) erscheint seit 24.Juni 2011 im Pocket-Format mit einer Zusatzauflage von 30.000 Exemplaren. Ihr Vorteil dabei:
- Anzeigen zum gleichen Preis, trotz größerer Verbreitung
- Bei Buchung der Stammauflage automatische Miterscheinung der klassischen Anzeigenformate im Pocket-Format (dieses Angebot gilt für klassische Anzeigenformate, nicht für Beilagen, etc.)
- Redaktioneller Heftinhalt und -Umfang des Pocket-Formats sind identisch mit der großen WOMAN. Die "Kleine" kostet im Einzelhandel nur € 2,50 (statt € 2,80)
Möchten Sie mehr Informationen? Bitte fragen Sie
Martina Fanslau
Senior Sales Executive
Tel. +49 69 71 91 49 28
martina.fanslau(at)publicitas.com
Summer Packages
Austria
Verlagsgruppe NEWS, Austria’s biggest magazine publishing house, currently publish the following titles among others: NEWS, TV MEDIA, PROFIL, WOMEN, 1ST and TREND. Their ‘NEWS’ publication has conquered the Austrian market being ranked as the number 1 magazine in the country securing a firm hold on the Austrian market.
Verlagsgruppe NEWS has decided to provide some very interesting summer packages concerning their, Weekly, Fortnightly and Monthly editions and also combinations of all. With discounts of up to 60% available on classic advertisements, these summer packages are a great opportunity to maximize on your ad-spend.
Verlagsgruppe NEWS, has decided to provide some very interesting summer packages concerning their, Weekly, Fortnightly and Monthly editions and also a combinations of. With discounts of up to 60% available on classic advertisements. These summer packages are a great opportunity to maximize on your ad-spend.
For more information in English click here.
For more information in Deutsch click here.
Publicitas GmbH
Martina Fanslau
Senior Sales Executive
T+49 69 71 91 49 0
martina.fanslau(at)publicitas.com
Österreich: NEWS traut sich
In seiner Ausgabe vom 25. März 2010 zeigt NEWS die schönste Brautmode und alles was sonst noch zum Thema Hochzeit dazu gehört:
- Die schönsten Ringe
- Trends für den Traualtar - Mode, Locations, Schmuck etc.
- Tipps für ein gelungenes Fest
- Ein Guide mit Checkliste: wo gibt es die besten Lokale für die Tafel, welcher Limoservice bringt einen ins Glück und welcher Fotograf macht unvergessliche Bilder
Zusätzlich zeigt NEWS Paare, die sich 2010 trauen und die erzählen, was sie schon alles haben, was noch fehlt und wie ihre Traum-Hochzeit aussehen soll.
Ihr Werbeauftritt in diesem Special ist bestens plaziert. Die aktuellen Media-Analysen bescheinigen NEWS Spitzenpositionen:
- Nr. 1 der Top-Zielgruppenmagazine* mit 11,8 % Reichweite = 835.000 Leser/MA 08/09
- Nr. 1 in den Top-Schichten** mit 22,5 % Reichweite = 470.000 Leser/ÖVA 2008
- Nr. 1 der Wochentitel mit 23 % Reichweite = 111.000 Leser/LAE 2007***
Für weitere Informationen zum News Hochzeits-Special klicken Sie bitte hier oder kontaktieren Sie die Verkaufsberater der Publicitas in Frankfurt
*MA 08/09, Reichweite, Top-Zielgruppenmagazine: Kaufmagazine, Leseranteil in der ABC1-Schicht > 60 %
**ÖVA 2008, Top-Schicht: AB-Schicht, Kaufmagazine
*** verkaufte Auflage mit erweitertem Großverkauf (hiervon Großverkauf max. 35 %)
Austria: Verlagsgruppe News titles - again on the top position
According to the latest MA 08/09 almost all magazines of Verlagsgruppe News could gain readers. Three million readers resort regularly to Verlagsgruppe News titles magazine, which correspond approximately to a reach of 41.7 %, about 3 million readers.
Almost half of all Austrian households (1.45 Mio.) buy Verlagsgruppe News magazines on a regular basis. These readers are, according to the latest MA, younger, better funded and better educated than the readers of other print titles in Austria.
Top-quality news and economic journalism makes Verlagsgruppe News Austria’s leading publisher and leads to a significant increase of reach of all its news magazines.
profil: 95,000 more readers and an increase of 25 % (6.4 % reach)
NEWS: 63,000 more readers (11.8 % reach)
FORMAT: 27,000 more readers and an increase of +20 % (2.4 % reach)
Woman, Verlagsgruppe News flagship women’s magazine could hold its top position, with 12.9% reach (women’s) and 525,0000 readers. Younger readers (Ø 39.3 years) with an above average household income (Ø 2.638 €) prefer Woman compared to some other Women’s magazines. Woman is among all readers leader in the category women’s magazines with 7.4% reach.
Woman is nr. 1
- of all paid magazines
- with 18.2 % reach among Women’s up to 39y
- with 19.8 % reach among women’s up to 39y and ABC1
Woman is much prefered
- by employed women with 16.5 % reach
- by readers with a middle and high income above 2,550 €
(47.5 % compared to the previous MA) with 50.3% reach
If you are interested in the latest MA, please click here, or contact our sales team in Frankfurt and Munich.










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