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31 Jan 2013
The GDP growth rate in 2012 was 7.8%. This is the first time for the annual GDP growth rate lower than 8% since 1999, and the annual growth rate becomes the lowest since 1998. According to the latest CTR publication on China adspend data, traditional advertising annual growth in China market 2012 was 4.5% only, which was the lowest in the recent 5 years. With the influence from economic environment, the forecast on China advertising market depression in the beginning of 2012 came true eventually at the year-end.
The advertising growth in traditional outdoor media was exhausting, with 2.0% growth over 2011. With the rapid development of the urban railway system in Beijing, Shanghai and Guangzhou, Metro and light railway advertising showed high growth with 13.2% annual increase rate over 2011.
Although the result in new media varies in the whole 2012, its entire growth slowed down. Public transport TV and LCD building adspends were 2.2% and 14.8% respectively. Fast-food restaurant brands like the leading brand KFC still have the passion on new media advertising. On the other hand, some Internet brands like Shanghai Yi Supermarket, Alibaba Taobao and Zhenai were interested in new media advertising, while cosmetics/toiletries weaken their advertising on LCD building.
All industrial advertising in 2012 decelerated their growth, some of them even have negative growths. Only beverage and alcohol growths overtook 2011, by 12.4% and 31.9% respectively. Alcohol led the market contribution in all industries, by 33.0%. More and more alcohol brands began to concern on developing brand image, advertising become the first choice.
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22 Feb 2012China: The New York Times Launches Monthly Science Magazine in China Through a License Agreement with Shanghai Zhenwen Advertising Co. Ltd
20 Feb 2012China: Elle launches semi-monthly edition starting February 2012
14 Jun 2011China: PubliGroupe sells stake in Chinese advertising sales group City Media
26 May 2011China: PubliGroupe continues to divest non-strategic assets, selling stake in Huashang Interactive Media
09 May 2011China: Axel Springer converts Chinese activities into license agreement with Titan Media Group
09 Mar 2011China: Bloomberg Businessweek expanding in the country
30 Jan 2011China: Advertising Expenditure Grew 13% in 2010
03 Dec 2010United Kingdom: China Daily Launches European Edition
10 Nov 2010China: Advertising Expenditure Grew 14% in the First Three Quarters, Matching 2010 Annual Forecast
03 Nov 2010China: Gruner + Jahr launches kid's magazine GEOlino
20 Aug 2010China: Advertising Expenditure Jumped by 17% in the First Half of 2010
18 Aug 2010China: BPA Adds Online To Audits In the Country
08 Apr 2010China: Boat International China to Launch in September 2010
31 Mar 2010China: Publicitas Beijing moves office
11 Dec 2009China: Print retains power in the country
02 Mar 2009Asia: German Hubert Burda media entrusts Publicitas in several Asian countries with its exclusive representation
27 Feb 2009Asia: French Lagardère to entrust Publicitas in 4 Asian countries with the exclusive representation for their multimedia portfolio
23 Oct 2008China: autobild.com.cn: Axel Springer launches AUTO BILD
14 Oct 2008China: SinoTech Group and Publicitas form Strategic Partnership