25 Feb 2013

Australia: Online ad spend up 18% in 2012

Mobile and video were the star performers for online advertising for 2012 according to IAB Australia’s Online Advertising Expenditure Report (OAER) which was released today (February 25, 2013). The Report, which is compiled by PricewaterhouseCoopers (PwC), noted that online advertising expenditure in Australia reached $3.3bn for the 12 months ended 31 December 2012 beating market predictions to reach achieve an 18 percent increase on the previous 12 months. Mobile advertising grew 220 percent for 2012 representing expenditure of $86.2m, while video advertising grew 30 percent in the same period, representing $90.3m.

All three sectors grew year on year with General Display up ten percent, Search and Directories up 27 percent, and Classifieds advertising up by nine percent. On a quarterly basis, General Display and Search and Directories achieved growth while classifieds advertising declined slightly.

As a whole, online advertising expenditure reported an 11 percent increase over the previous quarter to reach $899m for Q4 2012.