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Publicitas and its sister company Adnative hosted the Digital Forum 2012 in Berlin in June.
More than 60 selected media owners attended the two-day event – which saw Publicitas announce the launch of its international Sales Side Platform (SSP) for premium publishers.
The centrepiece of the event was the presentation by Chris Morgan, Head of Digital at Publicitas, on the SSP. Representatives from Piccing, Geovendo, Azullo and Netbreeze also spoke about the changing the way in which media is bought, consumed and presented.
Attendees at the Digital Forum included representatives from: Aftenposten, Agora, The Asahi Shimbun, Axel Springer, Berlingske, Corelio, Dagens Nyheter, De Persgroep, Die Presse, FD Mediagroep, The Guardian, Il Sole 24, Lagardere, Le Monde, Le Temps, Nikkei, NRC, NZZ, Onvista, Prisa, Publipress Media, Regie OBS, Sanoma, Spiegel, Telegraaf Media Group, The Week, Trustmedia and Unidad Editorial.
Find out more about the event.
Read extracts from press coverage and interviews with Chris Morgan.