Bookmark and Share

Media News

20 Aug 2008

Austria: New circulation figures for the 1st half 2008

The Austrian Audit Bureau of Circulation (ÖAK) has released on August 20, 2008 the new circulation figures for the period from January to June 2008. ÖAK has applied a new reform and publishes the figures every semester instead of every quarter. Verlagsgruppe News (News, Trend, Profil etc.) and newspapers of Mediaprint, (Kurier and Krone), forming part of MAK (Medien-Auflagenkontrolle), have re-joined again the institute. ÖAK has now 133 members with 226 titles.

Effective circulation (Verbreitete Auflage) doesn't exist any more. Paid circulation (Verkaufte Auflage) is now divided in two categories: publications having a paid circulation (newstrade + single copy subscription) with bulk sales* of max. 17,5% (i.e. Der Standard, Die Presse) and publications having a paid circulation with bulk sales* of max. 35% (i.e. Oesterreich) (See attached presentation in German only). Due to the new methodology, paid circulation cannot be used for comparison with former periods. In our chart, we have used the "Direktverkauf" figures (newstrade + single copy subscription only, without bulk sales*) to establish a ranking of publications. "Direktverkauf" could be also compared with former periods as the methodology used remains the same. However, for media planning and other purpose, the paid circulation should be used

   

Newspapers
Distribution
Trends 2007/2008
Newstrade+Single copy Subscription (Direktverkauf)
1 half 2008 (Mon-Sat)
Newstrade+Single copy Subscription (Direktverkauf)
1 half 2007 (Mon-Sat)
Av.net paid Circulation
(Verkaufte Auflage)(Mon-Sat)
Bulk sales Max.
(Grossverkauf)
Paid daily newspapers
National
N/A
803’833
N/A
820’768
17.5%
Styria, Carinthia, Estern Tirol
 
270’476
267’176
276’963
17.5%
National
 N/A
149’737
N/A
165’005
17.5%
National
 
129’680
120’510
167’303
35%
Upper Austria
 
99’959
100’239
104’272
17.5%
Tiroler Tageszeitung 
Tirol
 
87’356
85’728
90’123
17.5%
National
 
69’174
69’572
83’315
17.5%
National
 
65’904
65’643
76’775
17.5%
Salzburg
 
66’140
66’111
69’702
17.5%
Vorarlberger Nachrichten 
Vorarlberg
 
62’428
63’594
63’559
17.5%
National
 
21’589
20’707
25’336
17.5%
Neue Vorarlberger TZ 
Vorarlberg
 
6’022
6’499
8’160
35%
Magazines
Type
Trends 2007/2008
Newstrade+Single copy Subscription (Direktverkauf)
1 half 2008
Newstrade+Single copy Subscription (Direktverkauf)
1 half 2007
Av.net paid Circulation
(Verkaufte Auflage)
Bulk sales Max.
(Grossverkauf)
Weekly/Fortnightly magazines
Die ganze Woche
General interest
 
318’987
325’794
319’211
17.5%
TV guide
N/A
225’331
N/A
230’981
17.5%
Women’s interest
N/A
153’213
N/A
175’967
17.5%
Newsmagazine
N/A
125’710
N/A
193’400
35%
Newsmagazine
N/A
59’124
N/A
73’341
35%
e-media (fortnightly)
Multimedia
N/A
51’910
N/A
79’652
35%
Business & Finance
N/A
28’201
N/A
43’385
35%
Lifestyle
 
27’109
36’193
41’701
35%
Sportwoche
Sports
 
25’516
27’922
31’827
35%
Monthly/Other magazines
ORF Nachlese
TV guide
 
79’830
72’632
79’830
17.5%
Maxima
Women’s interest
N/A
62’726
Data not received
62’726
17.5%
Business & Finance
 
55’453
53’777
60’357
17.5%
Food and Wine
N/A
49’190
N/A
51’750
17.5%
Cars
N/A
42’177
N/A
55’137
35%
Welt der Frau
Women’s interest
N/A
41’835
Data not received
46’425
17.5%
Women’s interest
N/A
40’009
N/A
50’390
35%
Business & Finance
N/A
32’938
N/A
50’674
35%
Alles Auto
Cars
N/A
32’827
 N/A
44’308
35%
These charts do not include free, customer, association's magazines, newspaper's supplements , regional editions of national dailies. Free dailies such as Heute, TT Kompakt are not included in the ÖAK. Oesterreich Wien (Vienna) edition (162'373 copies/print run) is considered now as a free daily, because the paid circulation (61'012)  is smaller than the total free distributed copies (89'221) 
*All copies or subscriptions purchased in quantities of 6 or more with a minimum of 30% of the full subscription price.
Source: Oeak/Austria August 20, 2008// Publicitas Media Sales

 

 


Source : OEAK/Austria 20 Aug 2008
Posted Dated: 21 Aug 2008
PubliGroupe