Print Media
For more than 50 years the Australian Financial Review has been the autho- rity on business, finance and political news in Australia. It has a reputa- tion for independent, award-winning journalism and is essential reading for Australia's business community. Its readers have spending power, both in business and at home. They are affluent, well educated and difficult to reach by other media. Its audience demands a newspaper that adapts to their changing needs. It meets these needs every day through innovative features and sections. Its weekend edition is divided in four distinct sections: News Focus, Perspective, Smart Money and Life & Leisure.