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Reassure potential customers, increase brand awareness and
educate the Dutch people on cruises.
- Existing and potential customers
- Cruise enthusiastic/ holiday makers, 45+ ABC, €60,000+ income
De Telegraaf was chosen as main partner on the market
as they offered the unique mix of quality media
to be able to roll out an integrated cross media campaign.
Organised a contest to win a cruise on the Rotterdam ship,
and promoted it through 4 pages advertorials in the travel section,
radio spots, Ipad sponsorship for the travel section reiskrant.nl,
cobranded digital advertising, custom emails, newsletter sponsorships
and take overs of the travel section. A truly cross platform execution.
2.150 people have participated. In the first week 63% entered
and because of extra editorial attention on the competition there was
a dramatic increase in the weeks later on too.
Competition page (reiskrant.nl/cruise) has been looked at 21,501 times.
The General Terms and Conditions have been looked at 82 times.
To find out, please contact us.