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North America/ Global
Drive more awareness and further establish the brand itself in a saturated market.
-From government policy makers to digitally-savvy consumers
-Demographics: M/F, 25-54yrs
-Lifestyle: Great interest in energy consumption.
Proposed an accessible, high-quality, engaging interface to encourage discussion and debate on energy issues.
Created a weekly Energy Poll, augmented with print and online advertising solutions. A 1.5 million impression promotional campaign also directed users to the poll.
Leveraging Scientific American’s global reach, the poll garnered participation from around the world.
Up to 9.9% of the users who saw the Weekly Poll (as many as 19,800 people) took the time to vote.
To find out more, please contact us.