Publicitas a leading international Media Sales company

Client
Singapore Airlines - PPS Club (An exclusive recognition programme for elite customers who fly frequently in the airline’s premium classes: Business, First and the Singapore Airlines Suites. Members of PPS Club enjoy the highest level of service and preferential treatment with Singapore Airlines.

Target Audience
Singapore Airline Members only

Strategy 
Creating an unique place with highly exclusive content for a private readership. 

Publishing Partner
Publicitas Asia

Publishing Solution
Created the PRIORITY magazine; published quarterly in print and digital flipbook format. Providing Singapore Airlines with a world-class travel and lifestyle publication tailored to a distinguished, jet-set audience. The magazine captures the essence of indulgent lifestyle with high-quality writing and sophisticated design.

Result
Bronze award for Best Overall Design – 2012 CCC Pearl Awards
Silver award for Magazine Cover Design – 38th Creativity Awards
Gold award for Magazine Cover Design – 37th Creativity Awards

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