Publicitas in Hong Kong

On 11th Oct, 2011, Publicitas Hong Kong's Online Advertising Director, Mr. Rock Po gave out a lecture about Digital Advertising & Social Media as a guest lecturer for the class Broadcast Advertising in City University of Hong Kong.

Topics covered in the lecture:

1) Why Online Advertising?

2) Basic Terms of Online Advertising

3) Hong Kong's Online Media Scene

4) Social Media in the World and in Hong Kong

5) Social Media Ad Formats on Facebook and Linkedin

All the students have grasped basic ideas in the digital advertising trends especially in the social media realm. Many interesting and inspiring questions were raised by different students regarding Facebook ads, social media PR management, video ads and third party ad serving advantages etc. We are proud to see that a great army of future digital advertising professionals are in the rise!

CityU students, way to go! We are so proud of you!

Special thanks to Mr. Peter Kwan for the invite.

Photos for the lecture:

The Creative Media Centre for the Department of Media and Communication


Publicitas Hong Kong's Managing Director, Ms. Mariam Wang is introducing our company




Our Online Advertising Director, Mr. Rock Po is explaining the global social media scene


Mr. Rock Po is answering students' questions about Facebook ads


The broadcasting studio in the Creative Media Centre


Recording Studio with state-of-the-art equipment