Publicitas Swiss Press

Promotion and sales

• We travel abroad to clients or agencies in order to promote the Swiss media
  scene, explain its characteristics and how it differs from that in other countries.
  We customize presentations on specific sectors, titles or for individual clients.

• We offer advice on choosing the right publication for advertisements and help
  with scheduling and placing advertisement.

• We offer impartial advice and help in planning print and internet packages (in
  collaboration with Publicitas web2com)

• We operate a news service with the latest on key developments on the Swiss
  publishing and media scene.

• We provide information about supplements and special issues.

• We train employees at the various international Publicitas offices branches in
  the usage of tools in order to enable efficient media planning and easy cost
  projections.
  
  

Media and market analysis/media planning and controlling

• We offer advice on defining objectives, target groups, strategic planning re-
  commendations and produce media plans.

• We supply, analyze and interpret data obtained from the most up-to-date stu-
  dies covering consumer behaviour, individual sectors, media utilization,
  the Swiss economy, etc.

• We offer the means to evaluate the impact of your advertising campaign using
  Ad control.
  
  

Order processing and handling of data via CQC

• We process print and online orders. We constantly monitor and opitmize
  the entire campaign and supply detailed evaluation.

• We secure the best possible advertisement placement, provide technical
  assistance and oversee any scheduling changes.

• We pass on print material in time.

• We meticulously check the placement and quality of advertisements.

• We provide an all-around service - from taking care of administrative matters
  to comprehensive invoicing - based on our philosophy of "one order, one bill".