LayerAd

Layer Ad

This advertisement format is a combination of a layer with the classic full banner. The layer's interactivity supports the permanent placement of the combined advertising format. The dual illustration of the advertising message ensures instant reminding and increases the effectiveness of the advertisement.

Layer Ad

Format:
Standard adver-
tising material & Layer
max. 400x400 pixels

Volume:
max 44kb per ad

Required files:
SWF, GIF/JPEG, target-URL

Delivery:
5 working days prior the
campaign start

Ressources:

DEMOS

Flash specifications

Specific features with LayerAd:
A clearly visible Close button has to be integrated down to the right. Furthermore, the Layer has to close automatically after a maximum time period of 7 seconds.

Fallback Image:
The fallback-image (Gif/Jpeg) is shown to users who use no suitable Flash-Plugin or Javascript.

Click variables:
Establish the Clickcommand according to our guidelines, in order for us to provide you the correct click statistic.

Performance:
Prepare the flash-files with a maximum frame-rate of 18fps and do without recursive loops and complex tweenings as far as possible.

Sound:
For all advertising media with sound, a clearly visible "Sound Off" button has to be integrated. Sound is only allowed to be activated by a user-action.