India

THE TIMES OF INDIA ONLINE

TOI world's No 1 newspaper website

The Times of India Online has emerged as the world’s No 1 English newspaper website in terms of page views. According to the latest figures from internet marketing research company ComScore, timesofindia.com with 159 million page views in May 2009 was way ahead of the New York Times, Sun, Washington Post, Daily Mail and USA Today websites.

At present, internet penetration in India is growing at about 30% a year.

For many years The Times of India has been the world’s largest-selling English-language broadsheet newspaper. Now, it is also the world’s No 1 English newspaper across formats - broadsheet, compact, Berliner and online. With 65% of TOI Online’s readers coming from outside India, this truly establishes TOI as a global brand.

The TOI website is No 1 not only in terms of page views but it is also the most engaging of the leading newspaper websites. The time spent by readers per visit on the TOI site is greater than that for any of the top sites mentioned above. Whereas visitors to the NYT website spend an average of 2.8 minutes per visit, timesofindia.com readers spend 5.2 minutes per visit.

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Hannes Eckardt from our Publicitas International sales offices in Basel.