Chinese luxury lifestyle magazine relaunched
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5 May 2012
Shangliu TATLER, a lifestyle magazine for an exclusive group of upscale society figures and business leaders in China, debuts a new look. The much-anticipated re-launch edition of Shangliu Tatler boasts a new layout and fresh editorial style after a year-long research and revamp period.
The magazine delivers unparalleled access to China’s most glamorous people, the exotic places they frequent and the desirable objects they own. Every issue of Shangliu TATLER is a window into high-end lifestyles, with smart parties, fine dining, international fashion, and luxury travel showcased via exclusive features that are insightful, entertaining and presented with style.
Starting with the April 2012 issue, Shangliu TATLER will be a national title distributed in 25 cities across China, with an audited circulation of 135,000 copies and a projected 650,000 affluent readers.
Publicitas North America exclusively represents Shangliu TATLER in the U.S. and we’re happy to provide further information and copies to you. Contact us
In-depth report on Chinese luxury consumers
26 Apr 2012
The Industrial Bank and the Hurun Report Research Institute has released The Chinese Luxury Consumer White Paper 2012, a landmark report on private banking in China and the evolving lifestyle of the Chinese luxury consumer.
This authoritative 48-page report comes at a time when the nation’s high net worth individuals (HNWIs) are growing rapidly and seeing an evolution in their value systems and tastes.
Summary:
- There are 2.7 million high net worth individuals (HNWIs) in China with personal assets of more than 6 million Chinese yuan (equivalent to US$950,000) and 63,500 ultra-high net worth individuals (UHNWIs) with assets of more than 100 million Chinese yuan (US$15.8 million).
- Chinese luxury consumers expect their private banks to provide value-added services relating to luxury travel, health care and children’s education.
- 70% of those who have an Executive MBA want to pursue a second one.
- 85% plan to send their children to study abroad.
- Two thirds have started a collection: watches and classical Chinese paintings are most popular.
- 10% of annual expenditures are for gifts; 80% of gifts are for business.
- 73% of individuals purchase luxury goods in Hong Kong, 28% purchase goods in mainland China.
- The internet surpasses television as the main source of shopping information.
- 20% have little confidence in their knowledge of what they are collecting.
- 13% of UHNWIs intend to purchase a corporate aircraft.
More information
Please don't hesitate to contact us to receive additional information. We will be happy to share the full report or a custom presentation with you.
Launch of Technikart in the US
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07 Mar 2012
Publicitas North America handles all advertising for the highly anticipated US edition of Technikart, France's most prominent independent lifestyle magazine.
The second issue of Technikart US is on stands now and features a fresh outlook on current events, music, technology, cinema, literature, fashion, design, new trends, and urban culture.
Technikart US gives our American clients the perfect opportunity to connect with young, cosmopolitan trendsetters that juggle successful professional careers and a dynamic social life.
Please don't hesitate to contact us for further information.
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