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The JPEG (*.JPG) image format supports a palette of more than 1.6 million colors. On the web, it is the most popular format for photographs and illustrations requiring a broad palette. Unlike GIF files, JPEGs do not support animation or transparency.
In print, a page size that permits an advertiser to use the same printing materials for small and large page publications. The ad is prepared as a full-page unit in the smaller publication, appears in the larger publication as a junior page with editorial around it.
A small-scale version of the thirty-sheet poster. Also called eight-sheet poster.
An advertisement appearing on two facing pages that occupies only part of each page.
Lines of type aligned on both left and right of a column’s full measure.