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United Kingdom: Adspend growth forecasts hold strong despite Brexit vote
United Kingdom: Adspend growth forecasts hold strong despite Brexit vote

Advertising expenditure growth of 3.2% is forecast for 2017, according to the definitive AA/Warc Expenditure Report, which end of January 2017

22. March 2017

US Native Digital Display Advertising Forecast: Social Dollars Drive the Market'for Now
US Native Digital Display Advertising Forecast: Social Dollars Drive the Market'for Now

Native makes up more than 50% of digital display spend   Offering its first estimate of the size of the native advertising market, eMarketer...

22. March 2017

Mobile Advertising Market Expected to Reach $243,703 Million, Globally, by 2022
Mobile Advertising Market Expected to Reach $243,703 Million, Globally, by 2022

According to a new report by Allied Market Research, titled, "Mobile Advertising Market - Global Opportunity and Forecasts, 2014-2022" the...

22. March 2017

Millennials on Millennials: A Look at Viewing Behavior, Distraction and Social Media Stars
Millennials on Millennials: A Look at Viewing Behavior, Distraction and Social Media Stars

It's hard enough to hold one person's attention, let alone an entire generation's. Millennials'now the largest generational group in the...

08. March 2017

Digital Video Viewing More Common than Smartphone Use in the UK
Digital Video Viewing More Common than Smartphone Use in the UK

Social video may be marketer's best bet for reaching viewers Digital video viewing is one of the most common digital activities in the UK...

08. March 2017

By 2020, Mobile is Majority of Online Display Advertising Revenue
By 2020, Mobile is Majority of Online Display Advertising Revenue

Chinese online ad market will grow 14.3 percent in 2017, driven by a strong growth of online video By 2020, more than three-quarters of all...

08. March 2017

IAB Europe Video Ad Formats Survey - Take part now
IAB Europe Video Ad Formats Survey - Take part now

The aim of this survey is to learn about the video ad formats landscape across Europe including the current usage, trends and technological

22. February 2017

For Affluents, Luxury Has to Be Experiential, Not Just Expensive
For Affluents, Luxury Has to Be Experiential, Not Just Expensive

Gone are the days when luxury was only associated with sprawling mansions and fancy cars. Modern-day affluents are hard workers that value...

22. February 2017

Top Trends in China for 2017
Top Trends in China for 2017

Internet Users in Small Cities and Rural Areas Will Grow. Luxury product sales are likely to continue to rebound from a slowdown in 2014 and...

22. February 2017