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United kingdom: Full Year 2016 Ad Spend
United kingdom: Full Year 2016 Ad Spend

Mobile drives digital ad spend past £10 billion threshold 17.3pc rise is highest annual growth rate for 9 years ' Mobile driving almost entire...

19. April 2017

Nearly Half of Small Businesses Plan to Increase Marketing Spend in 2017, Driven by Revenue Optimism
Nearly Half of Small Businesses Plan to Increase Marketing Spend in 2017, Driven by Revenue Optimism

A survey of 350 small business owners and managers shows optimistic revenue expectations, growing digital marketing budgets, and trends in...

19. April 2017

Infographic: Understanding 'mobile first' consumer behaviours
Infographic: Understanding 'mobile first' consumer behaviours

A recent comScore report, Mobile's Hierarchy of Needs, details how consumer behaviour on smartphone and tablet devices can be aligned with...

19. April 2017

Programmatic Ad Spend Continues to Grow as Most See Greater ROI Over Traditional Media
Programmatic Ad Spend Continues to Grow as Most See Greater ROI Over Traditional Media

AdRoll, the performance marketing platform,  published its 2017 State of Performance Marketing Report, a survey of more than 1,000 U.S...

05. April 2017

Latest Original Research on How Advertising Works
Latest Original Research on How Advertising Works

The Advertising Research Foundation (The ARF) presented findings from its 2017 How Advertising Works' research initiative. The study was...

05. April 2017

Ad-Supported Internet Brings Over $1 Trillion To The U.S. Economy
Ad-Supported Internet Brings Over $1 Trillion To The U.S. Economy

Representing 6 Percent Of Country's Total GDP, According To IAB Study Led By Harvard Business School Professor Industry Responsible for 10.4...

05. April 2017