Metro Ahad, the national Sunday Edition of Harian Metro was launched on August 20, 1995 and proved to be an immediate success. Printed as a tabloid its first issue recorded sales of 100,000 copies. The popularity of Metro Ahad on Sundays and its daily twin, the Harian Metro is due to the market niche it now occupies as a nationally distributed newspaper. Harian Metro was the first to enter the Malay afternoon market and today both newspapers remain market leaders in a valuable media segment. Metro Ahad's audience consists of an urbanised population.
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