In response to growing market demand, Publicitas Ltd. organised its first China Media Forum. This was an exciting opportunity to listen to, and engage with prominent Chinese media owners and global consumer brands, who elucidated how best to understand the rapidly evolving Chinese consumer group: its patterns, preferences, and consumer spending habits. Our audience learned how best to communicate to this key consumer group as we demystified the major issues that brands and advertisers face when entering the Chinese market.
China is on the mind of every marketing executive. With its population of 1.34 billion and remarkably diverse ethnic groups at various stages of economic development, media planning in China can be a minefield.
China is a huge economic power, reporting a growth of 9.2% in 2011. Likewise China’s advertising industry is growing rapidly and the market is becoming more fragmented. It is imperative that when planning and buying advertising campaigns in China we learn about the culture and society in order to maximise the potential of advertising campaign.
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Oliver Eills, Managing Director, Publicitas Ltd
Tony Qi, VP Strategies and Business Development, Publicitas China
Yuval Atsmon, Partner, McKinsey & Company
Florent Bondoux, Head of Strategy & Intelligence, Digital Luxury Group
Alexandre Wehrlin, E-Business Manager, Piaget
Yves-Alain Schwaar, Head of Product & Services Development, Publicitas Digital
Peter Jeffrey, Managing Director, AIM for Cathay Pacific & Dragonair
Jennifer Ho, Business Director, Travel + Leisure China
WeiBin Yuan, Deputy General Manager of North China, 21st Century Business Herald
Rob Noss, WW Partner, Client Leadership, Mindshare Luxury
For full programme details click here