Online Advertising
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European Interactive Advertising (EIAA) and the Interactive Advertising Bureau (IAB) have defined the first Europe-wide standards for online advertising formats. New and innovative advertising formats are constantly emerging for the dynamic medium that is the Internet. The compiled selection portrays the most important and standard advertising formats.
is responsible for the technical realisation.
Please note that not all websites follow these standards and not all the formats are available on every and each website.
In case you have any questions, please contact us basel-international-interactive(at)publicitas.com.
Those marked with * (Fullbanner, Leaderboard, Rectangle, Skyscraper)
are IAB Standards.
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