Publicitas in Switzerland

In the past years, the Internet has become one of the largest communication media in the advertising market besides print, TV and radio.

Below we have listed the 10 most important reasons for online advertising.

 1. Large range
37.20 million people in Germany use the Internet. This corresponds to 57.2% of the population above the age of 14.
Source: agof.de

 2. Active Consumers
With online advertising, you reach active people looking for information or entertainment. These active consumers always focus on innovations. This is the ideal prerequisite for placing advertising messages.

 3. Direct reaction without media discontinuity
The Internet is the only mass medium in which the consumer can react directly to advertisements. The complete AIDA consumer acceptance model takes place in the Internet.

 4. Interactivity
The users decide on their own what they want to see and click.  Advertising doesn't address the consumer; rather the consumer addresses the advertising. If the advertising is helpful in their search for information, the users signal this with a click; or conversely, they ignore what doesn't interest them.

 5. Targeted user approach
The aim is to have the right advertisement appear on the screen of the right user at the right time. Advertising is supposed to interest the users and meet their demands. For this targeted approach, websites analyze the anonymous profile of their users. This knowledge is channeled and categorized into targeting criteria for direct user approaches. Targeting also reduces scattering losses.

 6. Accurate analysis
The contact with the advertisement medium and its success can be accurately analyzed because each advertisement can be placed individually in online marketing. Viewtime, transaction rate and click rate document the perception of the advertising and the response rate. Surveys on the effect of advertising in the classic media are always random, roughly estimated and depend on the subjective statements of those interviewed. The online parameters on the other hand record the objective procedures in the net.

 7. Also suited for small budgets
Advertising in the Internet is less costly. Banners and buttons can be designed relatively easily at low rates. The minimum booking volumes are also low.

Therefore, online advertising is also interesting for companies with a small advertising budget - especially in connection with accurate targeting.

 8. Cost controlling
With sales modes like cost per click or cost per order, the clients only pay according to the user reaction, i.e. in case of success. Investments in online advertising can be rated precisely and the user behavior measured accurately. This way, the client placing the advertisement knows exactly what a new customer costs him in the web.

 9. Advertising topicality
Due to its rapidity and large range, the Internet is ideally suited to react to advertising successes immediately. Optimizing campaigns, exchanging motifs - no problem in the Internet. After placement of just a few supplied banners, campaigns can be optimized, motifs exchanged and placements changed. Online advertising enables you to react to events or market changes immediately (remaining space marketing). Realtime banners use the topicality of this medium for advertising purposes.

 10. Controlling the advertising impact
In the Web, advertisers can influence the frequency of contacts with the advertising material. Individual frequency data controls how often and in which sequence an individual users is supposed to see a certain banner motif or in which sequence different banner motifs are to be provided. At the same time, controlling the advertising impact prevents the burnout of banners.