The brand

Publicitas develops into a networked all-media provider with formative tools, results-orientated employees and logical sales alignment. The new brand symbolises, accompanies and strengths this dynamic.

The word mark stands for tradition and experience – in black and white. It reflects the history of Publicitas and its deep connection with the public and the media industry in a serious, professional and direct manner. The lowercase lettering of the brand name signalises accessibility. Publicitas thinks and works in an holistic and global way, although it has strong local presence and connections.

The new graphic trademark is just as colourful, multifaceted and dynamic as the media landscape’s depiction of the present and the future. The «P», created with dots in a range of dimensions, unites isolated areas of the past in the future. Thus, it symbolises the growing scope of options offered by Publicitas to its customers and media partners. The dots in the «P» refer, in terms of content and technology, to the various aspects of the media world: Pixels, diodes, screen frequency and light spots.

For applications

The graphic trademark is depicted in three colours – red, green and blue. The three logo variants are used entirely at random on all instruments and media and have no coded function. Wherever possible, the graphic trademark pulses with alternating colours, for example on the internet, in the cinema or with mobile applications.

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You can find image material pertaining to the new Publicitas brand on this page. These images are only available for editorial-related use. If you require them for other purposes, please contact: branding@publicitas.com