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Latest Media News

IAB Europe Video Ad Formats Survey - Take part now
IAB Europe Video Ad Formats Survey - Take part now

The aim of this survey is to learn about the video ad formats landscape across Europe including the current usage, trends and technological

22. February 2017

For Affluents, Luxury Has to Be Experiential, Not Just Expensive
For Affluents, Luxury Has to Be Experiential, Not Just Expensive

Gone are the days when luxury was only associated with sprawling mansions and fancy cars. Modern-day affluents are hard workers that value...

22. February 2017

Top Trends in China for 2017
Top Trends in China for 2017

Internet Users in Small Cities and Rural Areas Will Grow. Luxury product sales are likely to continue to rebound from a slowdown in 2014 and...

22. February 2017

Outlook for Data Study, Measurement & Attribution to Be Top Industry Focus in 2017
Outlook for Data Study, Measurement & Attribution to Be Top Industry Focus in 2017

According to IAB, 71% of Marketers, Media Buyers, Publishers, and Tech Execs Expect to Increase Spending on Data and Related Services This Year.

08. February 2017

Marketing Technology 2017: Putting Customer Data at the Center
Marketing Technology 2017: Putting Customer Data at the Center

Focus changes as adoption rises As marketing technology becomes a standard part of managing a business, many companies have become comfortable...

08. February 2017

Global media planning and buying market is expected to grow at a CAGR of 4.7% from 2017-2021
Global media planning and buying market is expected to grow at a CAGR of 4.7% from 2017-2021

According to the latest procurement intelligence report from Technavio, the global media planning and buying market is expected to grow at a CAGR...

08. February 2017