Publicitas a leading international Media Sales company

Programmatic


PROGRAMMATIC ADVERTISING

The Human Touch

We are a company made of people and our Programmatic Team is no exception. We will discuss your targets with you, make recommendations and tailor your campaign plan using tech, data and brain power. Our Ad Operations Team will ultimately be in charge of delivering your campaign to its rightful audience. Despite the fact that Programmatic in its very nature is automated, they are a very hands-on bunch, they will be keeping track of performance, providing constant transparent reporting and optimising the run of the campaign in real time to make sure we reach your target. One more thing sets us apart from the average Programmatic Trading Desk: our premium inventory. Our long-standing Media Owner relationships allow us to have access to a great number of premium online publications globally, allowing first look inventory and private market place deals when required. Brand safety is at the heart of our programmatic approach.

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BRAND SAFE
Guaranteed viewability and fraud-free environments
DELIVERABLE
Reaching your audience on every device
CURATED
Plan and activate media that targets your best customers
TRANSPARENT
Reporting will be presented in real time
DATA-DRIVEN
Proprietary data and predictive modelling
PREDICTIVE
Online and offline connection of data sets