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Latest Media News

Outlook for Data Study, Measurement & Attribution to Be Top Industry Focus in 2017
Outlook for Data Study, Measurement & Attribution to Be Top Industry Focus in 2017

According to IAB, 71% of Marketers, Media Buyers, Publishers, and Tech Execs Expect to Increase Spending on Data and Related Services This Year.

08. February 2017

Marketing Technology 2017: Putting Customer Data at the Center
Marketing Technology 2017: Putting Customer Data at the Center

Focus changes as adoption rises As marketing technology becomes a standard part of managing a business, many companies have become comfortable...

08. February 2017

Global media planning and buying market is expected to grow at a CAGR of 4.7% from 2017-2021
Global media planning and buying market is expected to grow at a CAGR of 4.7% from 2017-2021

According to the latest procurement intelligence report from Technavio, the global media planning and buying market is expected to grow at a CAGR...

08. February 2017

Inclusion of Mobile & Desktop Ads Improves Cross-Media Campaign Effectiveness Across Brand Impact Metrics
Inclusion of Mobile & Desktop Ads Improves Cross-Media Campaign Effectiveness Across Brand Impact Metrics

Pairing of Digital & TV Proven to be Strongest Channel Combination IAB (Interactive Advertising Bureau) released the 'IAB Cross-Media Ad...

25. January 2017

1 Euro of advertising spend generates 7 Euros for the economy
1 Euro of advertising spend generates 7 Euros for the economy

New report finds that every Euro spent on advertising powers a seven-fold boost to GDP, encourages innovation, supports employment and helps...

25. January 2017

Future Trends of Programmatic Advertising Market 2016-2026
Future Trends of Programmatic Advertising Market 2016-2026

In order for an advertisement campaign to reach its full potential, advertisers must have the ability to produce enormous amount of variations...

25. January 2017