Asia/Pacific

Singapore: Straits Times and My Paper take first steps to interactive newspaper
28. April 2016 Singapore: Straits Times and My Paper take first steps to interactive newspaper

Interactive Newspapers Ads - Putting the Magic in Print While it may still take some years before tech companies come up with paper thin and...

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China: Data Managment Platforms are growing in importance
25. April 2016 China: Data Managment Platforms are growing in importance

Programmatic display ad spending is also increasing in the region Getting a data management platform (DMP) in place has become critical for...

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Asia: Singapore Press Holding wins five awards at Asian Media Awards 2016
04. April 2016 Asia: Singapore Press Holding wins five awards at Asian Media Awards 2016

Singapore Press Holdings Limited (SPH), Asia's leading media company, tonightwon five awards for outstanding design for newspaper and magazine,

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New Zealand: NZ Herald to broadcast video news show three times a day
28. March 2016 New Zealand: NZ Herald to broadcast video news show three times a day

The New Zealand Herald will broadcast a new video news program three times a day from mid-April, as its owner, NZME, continues to capitalise on...

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Australia: Online ad expenditure to reach $6 billion in 2015
18. March 2016 Australia: Online ad expenditure to reach $6 billion in 2015

Australian online advertising experienced a significant surge in the final quarter of 2015, to reach $6 billion for the twelve months ending...

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Asia: Brands Are Switching More Advertising to Online Video
14. March 2016 Asia: Brands Are Switching More Advertising to Online Video

Programmatic is becoming more common. Half of all agencies buying video already have programmatic technology in-house'most of the remainder...

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Japan: Nikkei Online introduces Nikkei Style
02. March 2016 Japan: Nikkei Online introduces Nikkei Style

From February, Nikkei Online Edition has had a makeover, with the introduction of Nikkei Style. This is a new section located at the top of the...

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Singapore:  Luxury magazine ZbBz gets a new look
26. February 2016 Singapore: Luxury magazine ZbBz gets a new look

The luxury magazine ZbBZ, published by SPH (Singapore Press Holding) gets new look this year. It has introduced new sections, energised the...

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Japan: Advertising Expenditures Totaled 6,171.0 Billion Yen in 2015, Up 0.3% Compared with 2014
23. February 2016 Japan: Advertising Expenditures Totaled 6,171.0 Billion Yen in 2015, Up 0.3% Compared with 2014

Dentsu Inc. released on February 23, 2016  its calendar year 2015 annual report on advertising expenditures in Japan, including an estimated...

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Australia: Mobile readership jumps 16pc to 3.6 million
18. February 2016 Australia: Mobile readership jumps 16pc to 3.6 million

Readership of newspaper media on mobile devices jumped 16 per cent year on year to 3.6 million, according to the latest Enhanced Media Metrics

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India: Advertising to grow at 16.8% in 2016
15. February 2016 India: Advertising to grow at 16.8% in 2016

Pitch and Madison Media have released their Advertising report 2016. This report predicts an overall growth rate of 16.8% in the Indian media...

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China: Programmatic Ad Spending Is Growing Rapidly
08. February 2016 China: Programmatic Ad Spending Is Growing Rapidly

eMarketer expects advertisers in China will spend $9.29 billion on programmatic digital display advertising in 2016, a figure that sits between...

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India:  Mobile advertising is fastest growing among all segments in the digital advertising space
01. February 2016 India: Mobile advertising is fastest growing among all segments in the digital advertising space

Deloitte India predicts that the future of e-commerce in the country is expected to be m-commerce. Mobile ad spends are expected to grow from...

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India: Newspapers and periodicals register 5.8% growth
11. January 2016 India: Newspapers and periodicals register 5.8% growth

Print media in India recorded a 5.8 per cent growth in 2014-15, with 5,817 new publications getting registered during the year, taking the total

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Hong Kong: Alibaba Group Acquires South China Morning Post
14. December 2015 Hong Kong: Alibaba Group Acquires South China Morning Post

Alibaba Group Holding Limited announced  that it has entered into a definite agreement to acquire the South China Morning Post (SCMP) and...

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Asia: 90% of Programmatic Adopters Use Programmatic for Mobile, Compared to 71% Globally
07. December 2015 Asia: 90% of Programmatic Adopters Use Programmatic for Mobile, Compared to 71% Globally

Despite this, the industry calls for more education - with over a third of those surveyed (36%) saying they have very little understanding on...

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Japan: Asahi Shimbun created new Chinese-language shopping/tourism information site
26. November 2015 Japan: Asahi Shimbun created new Chinese-language shopping/tourism information site

The leading newspaper publisher, The Asahi Shimbun Company has launched a new Chinese-language website, Japan Shopping Guide on Nov. 24 to...

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Publicitas welcomes new Regional Managing Director in Southeast Asia and India
23. November 2015 Publicitas welcomes new Regional Managing Director in Southeast Asia and India

PUBLICITAS announces a new structure and leadership for Asia Pacific region. 'Asia is a complex and vast region so we have made the decision to...

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Hong Kong: South China Morning Post enters printing deal with International New York Times
16. November 2015 Hong Kong: South China Morning Post enters printing deal with International New York Times

SCMP Group Ltd, Asia's leading media holding company, has entered into an agreement to print the International New York Times (INYT) for...

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Australians spending more than an hour a day on smartphones
06. November 2015 Australians spending more than an hour a day on smartphones

The August edition of the IAB Australia and Nielsen Mobile Ratings Report has revealed Australian smartphone owners 18+ spent almost 35 hours...

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