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Asia/Pacific

China Will See Programmatic Ad Spending Rise to $11.05 Billion in 2016
China Will See Programmatic Ad Spending Rise to $11.05 Billion in 2016

Mobile programmatic ad spending in China will more than double this year Programmatic ad spending growth in China is far from flattening out...

09. November 2016

Australia: 13.3m Australians consume news media on digital devices
Australia: 13.3m Australians consume news media on digital devices

News media is consumed on digital devices by more than seven in 10 Australians, or 13.3 million of the adult population, according to the...

19. September 2016

Australia: Elle Takes Over Twitter HQ To produce November Issue in World First
Australia: Elle Takes Over Twitter HQ To produce November Issue in World First

In its latest move to give readers innovative new experiences and advertisers fresh creative opportunities, ELLE is taking over Twitter's...

13. September 2016

China: The market size of social media advertising and marketing reached RMB 4.6 billion in 2016 Q1
China: The market size of social media advertising and marketing reached RMB 4.6 billion in 2016 Q1

According to the data in the Quarterly Monitoring Report on China's Social Media Advertising and Marketing in 2016Q1 released by Analysys, the...

05. September 2016

Australia: Online ad spend grows to $6.8 billion in 2016 financial year
Australia: Online ad spend grows to $6.8 billion in 2016 financial year

Fastest year-on-year growth in online advertising in five years Mobile advertising driving growth; accounts for $1.96 billion of total market...

29. August 2016

Australia: ELLE Becomes First  Publication To Offer Shoppable Video
Australia: ELLE Becomes First Publication To Offer Shoppable Video

In an Australian publishing first, ELLE.com.au has created a series of interactive shoppable videos where consumers can click and buy direct from...

22. August 2016

Singapore: A new Lianhe Zaobao to greet readers across multiple media platforms
Singapore: A new Lianhe Zaobao to greet readers across multiple media platforms

On Thursday July 21, the 93-year-old Lianhe Zaobao tooks a new look in both print and digital format that is eye-catching and more reader...

22. July 2016

Asia Pacific to overtake North America as world's biggest digital ad market
Asia Pacific to overtake North America as world's biggest digital ad market

2016 will see Asia-Pacific overtake North America as the world's biggest market for digital advertising spend for the first time, according to...

18. July 2016

India: Adex to grow at 16.2% in 2016
India: Adex to grow at 16.2% in 2016

According to  IPG Mediabrands India Report,  Adex will grow by 16.2 per cent growth in 2016. The size of the industry is expected to reach...

20. June 2016

Asia: Programmatic grows in the region
Asia: Programmatic grows in the region

A study conducted by Forrester Consulting on behalf of MediaMath,  found that 41 percent of senior marketing professionals in Asia Pacific...

30. May 2016

Australian online advertising expenditure hits $1.73 billion in Q1 2016
Australian online advertising expenditure hits $1.73 billion in Q1 2016

Australian online advertising has recorded another solid quarter, reaching $1,731m for the quarter ending March 2016, a 33.5 percent year on...

30. May 2016

Australia: New index shows news media ad revenues at $2.4b
Australia: New index shows news media ad revenues at $2.4b

Australia's newspaper publishers announced a world-first partnership with Standard Media Index (SMI) to enhance commercial transparency for

17. May 2016

China: Mobile Drives Programmatic Ad Spend
China: Mobile Drives Programmatic Ad Spend

Mobile programmatic impressions, spending, see dramatic growth in 2015 A growing share of programmatic ad spending in China is moving to mobile

09. May 2016

Australia: Sydney Morning Herald marked its 185th anniversary
Australia: Sydney Morning Herald marked its 185th anniversary

Australia's oldest continuously published newspaper, The Sydney Morning Herald, marked its 185th anniversary last April, 18, 2016 with a series...

09. May 2016

Singapore: Straits Times and My Paper take first steps to interactive newspaper
Singapore: Straits Times and My Paper take first steps to interactive newspaper

Interactive Newspapers Ads - Putting the Magic in Print While it may still take some years before tech companies come up with paper thin and...

28. April 2016

China: Data Managment Platforms are growing in importance
China: Data Managment Platforms are growing in importance

Programmatic display ad spending is also increasing in the region Getting a data management platform (DMP) in place has become critical for...

25. April 2016

Asia: Singapore Press Holding wins five awards at Asian Media Awards 2016
Asia: Singapore Press Holding wins five awards at Asian Media Awards 2016

Singapore Press Holdings Limited (SPH), Asia's leading media company, tonightwon five awards for outstanding design for newspaper and magazine,

04. April 2016

New Zealand: NZ Herald to broadcast video news show three times a day
New Zealand: NZ Herald to broadcast video news show three times a day

The New Zealand Herald will broadcast a new video news program three times a day from mid-April, as its owner, NZME, continues to capitalise on...

28. March 2016

Australia: Online ad expenditure to reach $6 billion in 2015
Australia: Online ad expenditure to reach $6 billion in 2015

Australian online advertising experienced a significant surge in the final quarter of 2015, to reach $6 billion for the twelve months ending...

18. March 2016

Asia: Brands Are Switching More Advertising to Online Video
Asia: Brands Are Switching More Advertising to Online Video

Programmatic is becoming more common. Half of all agencies buying video already have programmatic technology in-house'most of the remainder...

14. March 2016

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