Asia/Pacific

Australia: 13.3m Australians consume news media on digital devices
19. September 2016 Australia: 13.3m Australians consume news media on digital devices

News media is consumed on digital devices by more than seven in 10 Australians, or 13.3 million of the adult population, according to the...

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Australia: Elle Takes Over Twitter HQ To produce November Issue in World First
13. September 2016 Australia: Elle Takes Over Twitter HQ To produce November Issue in World First

In its latest move to give readers innovative new experiences and advertisers fresh creative opportunities, ELLE is taking over Twitter's...

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China: The market size of social media advertising and marketing reached RMB 4.6 billion in 2016 Q1
05. September 2016 China: The market size of social media advertising and marketing reached RMB 4.6 billion in 2016 Q1

According to the data in the Quarterly Monitoring Report on China's Social Media Advertising and Marketing in 2016Q1 released by Analysys, the...

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Australia: Online ad spend grows to $6.8 billion in 2016 financial year
29. August 2016 Australia: Online ad spend grows to $6.8 billion in 2016 financial year

Fastest year-on-year growth in online advertising in five years Mobile advertising driving growth; accounts for $1.96 billion of total market...

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Australia: ELLE Becomes First  Publication To Offer Shoppable Video
22. August 2016 Australia: ELLE Becomes First Publication To Offer Shoppable Video

In an Australian publishing first, ELLE.com.au has created a series of interactive shoppable videos where consumers can click and buy direct from...

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Singapore: A new Lianhe Zaobao to greet readers across multiple media platforms
22. July 2016 Singapore: A new Lianhe Zaobao to greet readers across multiple media platforms

On Thursday July 21, the 93-year-old Lianhe Zaobao tooks a new look in both print and digital format that is eye-catching and more reader...

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Asia Pacific to overtake North America as world's biggest digital ad market
18. July 2016 Asia Pacific to overtake North America as world's biggest digital ad market

2016 will see Asia-Pacific overtake North America as the world's biggest market for digital advertising spend for the first time, according to...

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India: Adex to grow at 16.2% in 2016
20. June 2016 India: Adex to grow at 16.2% in 2016

According to  IPG Mediabrands India Report,  Adex will grow by 16.2 per cent growth in 2016. The size of the industry is expected to reach...

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Asia: Programmatic grows in the region
30. May 2016 Asia: Programmatic grows in the region

A study conducted by Forrester Consulting on behalf of MediaMath,  found that 41 percent of senior marketing professionals in Asia Pacific...

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Australian online advertising expenditure hits $1.73 billion in Q1 2016
30. May 2016 Australian online advertising expenditure hits $1.73 billion in Q1 2016

Australian online advertising has recorded another solid quarter, reaching $1,731m for the quarter ending March 2016, a 33.5 percent year on...

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Australia: New index shows news media ad revenues at $2.4b
17. May 2016 Australia: New index shows news media ad revenues at $2.4b

Australia's newspaper publishers announced a world-first partnership with Standard Media Index (SMI) to enhance commercial transparency for

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China: Mobile Drives Programmatic Ad Spend
09. May 2016 China: Mobile Drives Programmatic Ad Spend

Mobile programmatic impressions, spending, see dramatic growth in 2015 A growing share of programmatic ad spending in China is moving to mobile

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Australia: Sydney Morning Herald marked its 185th anniversary
09. May 2016 Australia: Sydney Morning Herald marked its 185th anniversary

Australia's oldest continuously published newspaper, The Sydney Morning Herald, marked its 185th anniversary last April, 18, 2016 with a series...

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Singapore: Straits Times and My Paper take first steps to interactive newspaper
28. April 2016 Singapore: Straits Times and My Paper take first steps to interactive newspaper

Interactive Newspapers Ads - Putting the Magic in Print While it may still take some years before tech companies come up with paper thin and...

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China: Data Managment Platforms are growing in importance
25. April 2016 China: Data Managment Platforms are growing in importance

Programmatic display ad spending is also increasing in the region Getting a data management platform (DMP) in place has become critical for...

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Asia: Singapore Press Holding wins five awards at Asian Media Awards 2016
04. April 2016 Asia: Singapore Press Holding wins five awards at Asian Media Awards 2016

Singapore Press Holdings Limited (SPH), Asia's leading media company, tonightwon five awards for outstanding design for newspaper and magazine,

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New Zealand: NZ Herald to broadcast video news show three times a day
28. March 2016 New Zealand: NZ Herald to broadcast video news show three times a day

The New Zealand Herald will broadcast a new video news program three times a day from mid-April, as its owner, NZME, continues to capitalise on...

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Australia: Online ad expenditure to reach $6 billion in 2015
18. March 2016 Australia: Online ad expenditure to reach $6 billion in 2015

Australian online advertising experienced a significant surge in the final quarter of 2015, to reach $6 billion for the twelve months ending...

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Asia: Brands Are Switching More Advertising to Online Video
14. March 2016 Asia: Brands Are Switching More Advertising to Online Video

Programmatic is becoming more common. Half of all agencies buying video already have programmatic technology in-house'most of the remainder...

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Japan: Nikkei Online introduces Nikkei Style
02. March 2016 Japan: Nikkei Online introduces Nikkei Style

From February, Nikkei Online Edition has had a makeover, with the introduction of Nikkei Style. This is a new section located at the top of the...

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