Asia/Pacific

Asia: Programmatic grows in the region
30. May 2016 Asia: Programmatic grows in the region

A study conducted by Forrester Consulting on behalf of MediaMath,  found that 41 percent of senior marketing professionals in Asia Pacific...

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Australian online advertising expenditure hits $1.73 billion in Q1 2016
30. May 2016 Australian online advertising expenditure hits $1.73 billion in Q1 2016

Australian online advertising has recorded another solid quarter, reaching $1,731m for the quarter ending March 2016, a 33.5 percent year on...

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Australia: New index shows news media ad revenues at $2.4b
17. May 2016 Australia: New index shows news media ad revenues at $2.4b

Australia's newspaper publishers announced a world-first partnership with Standard Media Index (SMI) to enhance commercial transparency for

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China: Mobile Drives Programmatic Ad Spend
09. May 2016 China: Mobile Drives Programmatic Ad Spend

Mobile programmatic impressions, spending, see dramatic growth in 2015 A growing share of programmatic ad spending in China is moving to mobile

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Australia: Sydney Morning Herald marked its 185th anniversary
09. May 2016 Australia: Sydney Morning Herald marked its 185th anniversary

Australia's oldest continuously published newspaper, The Sydney Morning Herald, marked its 185th anniversary last April, 18, 2016 with a series...

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Singapore: Straits Times and My Paper take first steps to interactive newspaper
28. April 2016 Singapore: Straits Times and My Paper take first steps to interactive newspaper

Interactive Newspapers Ads - Putting the Magic in Print While it may still take some years before tech companies come up with paper thin and...

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China: Data Managment Platforms are growing in importance
25. April 2016 China: Data Managment Platforms are growing in importance

Programmatic display ad spending is also increasing in the region Getting a data management platform (DMP) in place has become critical for...

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Asia: Singapore Press Holding wins five awards at Asian Media Awards 2016
04. April 2016 Asia: Singapore Press Holding wins five awards at Asian Media Awards 2016

Singapore Press Holdings Limited (SPH), Asia's leading media company, tonightwon five awards for outstanding design for newspaper and magazine,

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New Zealand: NZ Herald to broadcast video news show three times a day
28. March 2016 New Zealand: NZ Herald to broadcast video news show three times a day

The New Zealand Herald will broadcast a new video news program three times a day from mid-April, as its owner, NZME, continues to capitalise on...

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Australia: Online ad expenditure to reach $6 billion in 2015
18. March 2016 Australia: Online ad expenditure to reach $6 billion in 2015

Australian online advertising experienced a significant surge in the final quarter of 2015, to reach $6 billion for the twelve months ending...

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Asia: Brands Are Switching More Advertising to Online Video
14. March 2016 Asia: Brands Are Switching More Advertising to Online Video

Programmatic is becoming more common. Half of all agencies buying video already have programmatic technology in-house'most of the remainder...

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Japan: Nikkei Online introduces Nikkei Style
02. March 2016 Japan: Nikkei Online introduces Nikkei Style

From February, Nikkei Online Edition has had a makeover, with the introduction of Nikkei Style. This is a new section located at the top of the...

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Singapore:  Luxury magazine ZbBz gets a new look
26. February 2016 Singapore: Luxury magazine ZbBz gets a new look

The luxury magazine ZbBZ, published by SPH (Singapore Press Holding) gets new look this year. It has introduced new sections, energised the...

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Japan: Advertising Expenditures Totaled 6,171.0 Billion Yen in 2015, Up 0.3% Compared with 2014
23. February 2016 Japan: Advertising Expenditures Totaled 6,171.0 Billion Yen in 2015, Up 0.3% Compared with 2014

Dentsu Inc. released on February 23, 2016  its calendar year 2015 annual report on advertising expenditures in Japan, including an estimated...

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Australia: Mobile readership jumps 16pc to 3.6 million
18. February 2016 Australia: Mobile readership jumps 16pc to 3.6 million

Readership of newspaper media on mobile devices jumped 16 per cent year on year to 3.6 million, according to the latest Enhanced Media Metrics

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India: Advertising to grow at 16.8% in 2016
15. February 2016 India: Advertising to grow at 16.8% in 2016

Pitch and Madison Media have released their Advertising report 2016. This report predicts an overall growth rate of 16.8% in the Indian media...

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China: Programmatic Ad Spending Is Growing Rapidly
08. February 2016 China: Programmatic Ad Spending Is Growing Rapidly

eMarketer expects advertisers in China will spend $9.29 billion on programmatic digital display advertising in 2016, a figure that sits between...

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India:  Mobile advertising is fastest growing among all segments in the digital advertising space
01. February 2016 India: Mobile advertising is fastest growing among all segments in the digital advertising space

Deloitte India predicts that the future of e-commerce in the country is expected to be m-commerce. Mobile ad spends are expected to grow from...

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India: Newspapers and periodicals register 5.8% growth
11. January 2016 India: Newspapers and periodicals register 5.8% growth

Print media in India recorded a 5.8 per cent growth in 2014-15, with 5,817 new publications getting registered during the year, taking the total

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Hong Kong: Alibaba Group Acquires South China Morning Post
14. December 2015 Hong Kong: Alibaba Group Acquires South China Morning Post

Alibaba Group Holding Limited announced  that it has entered into a definite agreement to acquire the South China Morning Post (SCMP) and...

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