Bon was founded in 2001 by Creative Director Johan Lindskog and Editor-in-Chief Michael Elmenbeck. With over 200 pages, BON is the most exclusive and trendy lifestyle magazine in Sweden and the natural choice for creators, club hoppers, globe trotters, dare devils and artists. All in beautiful glossy package, full of daring twists and surprising depths. Bon is the ultimate choice for trend setters and opinion makers who are selective when it comes to their source of information, inspiration and consumption. BON is produced by an editorial office where high profile writers, photographers and designers are included from Magazine, Arena Homme Plus, Dutch, Independent on Sunday, Self Service and Marie-Claire.