Swiss companies have a long-established tradition of international trade and business. Today, Switzerland is home to a variety of the world´s leading companies in various sectors such as financial services, watches, pharmaceuticals and many others. Their company names, brands and products are well-known to customers world-wide. These multinational companies will continue to exploit new potential in Europe, Asia, the USA and many other important export regions.
On the other hand, there are also hundreds of small and medium-sized companies in Switzerland which used to conduct business in the domestic market only and are now changing their marketing and communication strategies. The huge potential of Euroland and the promising prospects of e-business will lead to a strong trend towards international activities for SMEs.
But even though Switzerland has a multi-lingual, multi-cultural business community with a strong international focus, it is still a small world of its own. In order to be successful, you really have to understand the Swiss mentality and you must be integrated in the relevant decision-making processes.
Think globally and act locally.