Most widely-read by Japan''s opinion leaders and decision makers in the business world. The most important demographic characteristics is that its readers cover a major part of people of high educational, high income brackets, who belong to managerial level in corporations (very influential readers). It is favored by a great advertisers number, Japan and international. It covers major prefectures, the bigger advertisers market, of Japan, where approximately one out of four households subscribe to it. Picking up one of the its head offices located in such areas, the advertiser can launch an effective ad campaign focusing precisely on a more selected target area, depending on its advertising budget.